Being a foodies at heart, it's tough to pass up the opportunity to lend a creative hand to projects that whet our appetites. Trace Scarborough of Thunderbird Wings wanted the "Thundertruck" to complement the quality of the product inside of it, while distinguishing it from Nashville's Hot Chicken scene. (He smokes his wings) He was so impacted by a memorable time cooking in New Mexico, we pulled some of that vibe into his creative. He said he wanted the best looking food truck in Nashville, so we designed out the truck wrap and some additional collateral to polish out his branded materials.
Photography: Justin Chesney