The founders of Ballast™, 2 avid crossfitters, tried many electrolyte drink mixes that were either too salty or used artificial sweeteners to help athletes recover and fuel their workouts. They saw an opportunity to enter the market with an approachable product that actually tastes great.

I worked with Civitas Agency to develop the name, visual identity, product packaging, Amazon branded store and website.

Agency: Civitas Agency
Creative Direction: Justin Lane
Designer: Stephen Jones
Photography: Justin Lane